If you wish to survive at Red Orbit, you must think quickly, know how to bake, and master abbreviations. Life is too short to remove USB keys safely, and write and speak all names consisting of several words. For you easier understanding we composed a dictionary of abbreviations you will often hear in our company.
First the basics: RO means Red Orbit, FB means Facebook, GAW means Google AdWords, GA means Google Analytics, IG means Instagram, YT means YouTube, LI means LinkedIN and TW means Twitter. This was easy, right? So, let’s go to the more complicated ones.
ASAP As soon as possible.
What can we do? The world of digital marketing is under pressure from urgency and panic. But you know – the only urgent thing is to die and to pay taxes.
BR Bounce Rate – rate of visits to one page
The Bounce Rate is the percentage of sessions on only one page, i.e. sessions where the visitor left the website from the start page without any interaction.
CDJ Consumer Decision Journey – the consumer’s decision-making process
This one is surely our favourite – you can find it in all our presentations. The Consumer Decision Journey represents a model theorising the consumer’s behaviour from the moment when a product or brand catch their attention, to the moment when they make the purchase and/or become familiar with the brand.
CMS – Content Management System
A system to create and edit contents, for example WordPress or Joomla. Usually we will ask you about the CMS when we perform the SEO.
CPA Cost per Acquisition – price per purchase
Because we are a »performance« agency, the CPA is often one of the KPIs, as it represents the average amount you wish to pay for the desired conversion.
CPC Cost per Click – price per click
This one needs no explanation, right? A wider term for CPC is also PPC.
CPL Cost per Lead – price per contact
How much are you willing to pay to get one e-mail address or one contact of your potential customer?
CTA Call to Action
When you send us banners, we often pester you for appropriate CTAs. Something must convince the user to click them. READ, CHECK, BUY.
CTR Click-through rate – display-click-ratio
A ratio telling how frequently users seeing your ad also click it. Based on the CTR, you can determine how successful your keywords and ads are. CTR is the number of clicks received by your ad, divided by the number of times the ad was displayed: clicks ÷ displays = CTR. For example, if you had 5 clicks and 1000 displays, the CTR=0.5%. A high CTR means that users consider your ad useful and adequate.
FOMO Fear of missing out – the fear to miss something
Modern kids are apparently haunted by the idea that if they miss an event, they will also miss gorgeous and unforgettable moments. That’s why we also hang out on all social networks – so we won’t miss anything important.
GDN Google Display Network
AdWords has two main networks: the search network (with the Google search engine at its centre) and the display network. The latter is a group of over two million websites, videos and applications where AdWords ads can be displayed. We usually imagine the display network as banners.
GSP Gmail Sponsored Promotion – ads in Gmail
These are ads in the Google Display Network that are displayed in the user’s Gmail under the Promotions tab. The user sees a condensed ad at the top of their Google account cards, looking like a received e-mail.
H2H Human to Human
Marketing is made for people – that’s why it’s important to talk with customers very personally. You won’t believe it, but: WOM – word of mouth is still the best advertiser.
IO inOrbit
You don’t know? The main conference on inbound marketing with top speakers from all corners of the world. The next one will take place in March 2018.
KPI Key Performance Indicator
Each campaign must have Key Performance Indicators. Based on that, you can evaluate the success in meeting the targets.
LP Landing page
The web page that opens when a user clicks on the ad. The landing page experience is created for example by such elements as the usefulness and appropriateness of information on the page, by simplicity of navigation for the user, and the number of links on the page.
PPC Pay per Click
A wider description of the term which means advertising where an advertiser pays per click – and not per display only.
REM Remarketing
A function allowing you to reach users who previously visited your website. When users for example leave the website without purchase, remarketing helps to re-establish the contact with them by displaying the appropriate ads.
ROAS Return on Ad Spend – the return on advertising
The target ROAS is the average conversion value (such as the revenues) you wish to achieve for each euro spent on ads. It’s easy, right? For each euro you invest, you wish to get back as much as possible.
ROPO Research Online Purchase Offline – research on the internet, purchase in the real world
This is a trend in consumer behaviour where consumers search for relevant information on the net (research phase) to later make the purchase in a physical store.
SEO Search Engine Optimization – optimization of web pages for search engines
Optimization of web pages for search engines, or what you must do to bring your website to the first page of the Google search engine. Because anything else is for losers. Marketing activities related to Search Engine Optimization are called SEM – Search Engine Marketing.
TGIF Thank God it’s Friday!
Let the person who doesn’t like Fridays cast the first stone.
TL;DR Too long; didn’t read
When someone who didn’t read your entire text still wants to leave a response or just wishes to say that your flood of words was too long and that they urgently need a summary.
UGC User generated content
User generated content (UGC) refers to many types of media contents that are publicly available and created by users. For example: diverse blog entries, posts on social networks, etc.
USP Unique Selling Proposition
What is your advantage compared to others? Think well – and then communicate accordingly, using your digital presentation.
UX User Experience
User experience is the most important part of creating digital communications and projects, and a knowledge area developing along with changing user habits and the appearance of new ways of interaction.
WF Whiteboard Friday
Part of the RO culture are Friday’s internal trainings helping us to upgrade our know-how.
Did we forget any important abbreviations? Which are the ones you use most often? Comment below.