Thursday, 17. September 2020 • Online
Digital marketing webinars package
Digital marketing is an extremely rough business. It can be difficult to stay ahead of the pack and achieve excellence, but if you’re willing to go the extra mile and get your hands on the top knowledge in the industry, you could skyrocket your business.
Whether you’re a SEO strategist or a PPC specialist, you still need to ensure you’re the absolute master of your area. Join our fine selection of in-depth webinars in September and delve deeper into Search Engine Optimization, paid advertising, CLV metric and many other topics.
Larry Kim is the founder of MobileMonkey, the world’s best free chatbot builder and integrated chat marketing platform for SMS, Web Chat and Facebook Messenger. He\'s also founder of WordStream, Inc., the leading provider of Google Ads, Facebook Ads and keyword tools used by over a million marketers worldwide. The company employs over three hundred people and manages billions of dollars of ad spend on behalf of tens of thousands of customers. WordStream was acquired by Gannett for $150 million. Larry is ranked the #8 most popular author on Medium. He\'s a contributor to CNBC and Inc. Magazine. Key interests include: Chatbot Marketing, Google Ads, Facebook Ads, entrepreneurship and startups. He received Marketer of the Year awards from Search Engine Land, US Search Awards, and PPC Hero.
Valentin Radu is a serial entrepreneur and visionary involved in tech and digital marketing for the past 12 years. Married with two children, he is the founder of Omniconvert, an worldwide awarded all in one conversion platform. Valentin is known for his unyielding positive energy, creativity, and knowledge about marketing and business. He is also an international keynote speaker and a thought leader in the conversion rate optimization space, covering topics such as eCommerce strategy, web optimization, cognitive biases and growth.
Kyle is the Lead SEO for High Voltage SEO, a bespoke SEO agency with locations in Melbourne, Berlin, and Phoenix. He is the Co-Creator of PageOptimizer Pro, an on page optimization tool trusted by over 1500 SEOs. He is also the Co-Founder of Internet Marketing Gold (IMG) the online community for SEO science.
Purna Virji is Senior Manager of Global Engagement at Microsoft, where she develops content narratives and evangelizes Microsoft products and services. Purna is the winner of the 2019-2020 US Search Personality of the Year award, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is also a columnist on digital marketing for Search Engine Land and Moz. An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time.
About the event
What will we do?
Drive remarkable results from your website with a deep understanding of Facebook advertising, Search Engine Optimization, CLV metrics and other topics. Discover advanced techniques that will help you understand digital marketing better and drill deeper into your business.
You will hear from industry-leading experts like Larry Kim, Kyle Roof, Valentin Radu, and others.
About the seminar
What will you learn?
Larry Kim - The Top 7 Facebook Ad Hacks of All Time
Throughout the years Facebook has become an advertising powerhouse, that offers a wide range of tools to play with! The amount might sometimes feel overwhelming. That is why it is important to know the key ones. In this webinar, you’ll learn about fascinating and handy Facebook shortcuts that businesses use to reach new customers, stay on top of mind, and convert customers.
Valentin Radu - Why Customer Lifetime Value should be your north star metric
Knowing CLV is of strategic importance. By calculating CLV the company can focus on the profitability of the individual customer and thus ensure long-term profitability and stability of the entire company. In this course, you will learn more about CLV (consumer life value) metric and you will get to understand why CLV matters, how to properly monitor it & how to improve it.
Kyle Roof - On-page SEO with silo structure
This live online webinar is designed to upskill a beginner or an intermediate marketer who is already familiar with SEO. You will learn about the techniques, tools and get new tips on how to improve your ratings on search engines. Kyle will explain to you what's the best way to set up your internal links and how should you plan your content to take advantage of your authority.
Purna Virji - Soon to be revealed
Named by PPC Hero as the #1 most influential PPC expert in the world, Purna specialises in SEM, SEO, and the future of search. With over a decade in search, she is a regular keynote speaker at conferences across the globe.
There is more to come!
Where & when
September
17. September 2020, 14:00 - 30. September 2020, 16:00
Online
Agenda
24. 9. 2020, 2 pm - 3 pm (CET) - Valentin Radu, Why Customer Lifetime Value should be your north star metric
30. 9. 2020, 3 pm - 4 pm (CET) - Kyle Roof, On-page SEO with silo structure
21. 10. 2020, 2 pm - 3 pm (CET) - Larry Kim, The Top 7 Facebook Ad Hacks of All Time
Purna Virji - More details about the webinar coming soon.
Build the confidence you need to make the most out of your marketing!